什么叫商业模式很多人对这个问题比较感兴趣,下面让我们一起来看,希望可以帮助到你。
??涓?妯″???涔?琛ㄨ堪
???涓?锛???涓?妯″???瀹?涔?锛?濡?浣???杩板??涓?妯″?锛? 绌剁?浠?涔?????涓?妯″??????涓?妯″?????瀹瑰????骞挎????℃???浼?涓?缁??ユ椿?ㄧ?稿?崇????瀹癸???涔??藉??互绾冲?ュ??涓?妯″????淬????浠ワ???浠?父甯稿???扮???靛????℃ā寮???B2B妯″???B2C妯″?锛?????妯″???????????妯″???骞垮???剁??妯″???浼???璐规ā寮?锛?浠?涔?浣i??妯″???绀惧?烘ā寮?绛??芥??浜?浼?涓?????涓?妯″?????涓?妯″?????瀹硅?界?跺????骞挎?锛?浣?涔?涓???????涓????????ㄨ?绉????典?锛??板?ㄦ??璁烘???涓?绠$??灞?锛?杩????伴?诲?浣???????瀹讹??ㄥぇ瀹舵????涓?妯″????ㄥ?翠????跺??锛???互姣??澶稿??拌?锛?浠?浠?腑??澶ч?ㄥ??浜哄苟涓?????娓?妤???涓?妯″??板????涔????????涓?妯″?杩?涓??缁??板?ㄦ??浜?涓?涓??锛?浠?涔??藉??互寰????㈣?????涓?妯″?浠?涔??芥???灏辨??浜?浠?涔??戒?????辨?浜х????娣蜂贡浣垮?跺け?讳?瀵逛?涓?缁??ョ????瀵兼??涔?锛???涓?妯″?杩?涓??璇?凡缁?琚?互?ㄣ??琚??瑙d?????浠ワ???甯告??蹇?瑕?婢?娓?涓?涓???涓?妯″?????娑点??
??瑙e??涓?妯″?姒?蹇佃?浠?涓ゆ?归?㈠?ユ????涓??归?㈠??涓?妯″?????ㄦ?扮??瑙?搴︽?ヨ??瀵?浼?涓?锛????涓???ㄥ舰??????灞?涓????充?浼?涓????╃????璁哄????浣?浣?绯伙??︿??归?㈠??涓?妯″?娑电??浜?浼?涓?浠?璧?婧??峰??????浜х?缁???浜у???ラ???????????″?扮??绌跺???????浣?浼?浼淬??瀹㈡?峰?崇郴???跺?ユ?瑰?绛???涔?涓???娲诲?ㄣ??
绠???瑷?涔?锛???涓?妯″????涓??涓??????╂ā寮???瀵逛??ュ?╂?т?涓??ヨ?锛????╃??姒?蹇靛????袱涓???绱?锛??伴??娴????╂鼎????姝わ???璋?????涓?妯″?灏辨???涓??㈡???缁??ヤ??$???╂鼎?ユ???????杩?绋???浜у?烘?瑰???绯荤??规?锛?骞朵??寸?浼?涓?濡?浣????╄?涓??稿??ラ??缃??涓?璧?婧???缁?缁?浼?涓???????澶??ㄦ椿?ㄧ??涓?涓??涓鸿?绋?????杩?浼?涓???涓?妯″???璁捐?浼?涓???互娓??版??纭??浣????┿??绠????拌?锛?灏辨???充?浼?涓? ????浠?涔?锛?濡?浣???锛????疯??扁???????????
2.??涓?妯″???缁???瑕?绱???绫诲??
2.1??涓?妯″???缁???瑕?绱?
涓????ヨ?锛???涓?妯″??冲?瑕?婊¤冻涓や釜蹇?瑕??′欢锛?绗??锛???涓?妯″?蹇?椤绘???涓??翠?锛???涓?瀹?缁???锛???涓?浠?浠????涓???涓???缁?????绱?锛?绗??锛???涓?妯″???缁????ㄥ??涔??村?椤绘?????ㄨ??绯伙?杩?涓????ㄨ??绯绘????缁????ㄥ?????哄?板?宠??璧锋?ワ?浣垮?浠???告????锛??卞??浣????褰㈡??涓?涓????х??寰?????
??涓?妯″?浣?涓轰?绉??╂鼎????妯″?锛?瀹???缁???瑕?绱????剁?涓?寮?锛??╂鼎?ユ????╂鼎????杩?绋????╂鼎浜у?哄舰寮?涓?涓??绱?????涓哄???浼?涓???缁??ユ病???╂鼎?ユ?灏辨??浠?璋?璧风???┿??缁??ュ????灞?锛?浠????╂鼎????杩?绋????╂鼎浜у?哄舰寮?涔???氨??浠?璋?璧凤?浣?涓轰?涓????╂ā寮?????涓?妯″?涔?灏辨病????涔???????辨?涔???互???哄??涓?妯″???杩?涓?涓??绱?涔?????稿?????归????????姝ゅ??涓?妯″???璁捐????╁?缁?绂讳?寮?瀵逛?涓??╂鼎?ユ????╂鼎????杩?绋????╂鼎浜у?哄舰寮?????绌跺???㈠???
2.2??涓?妯″???绫诲??
??涓?妯″???互??寰?澶?绉?褰㈠?锛?褰?绾宠捣?ュぇ?村??????浠ヤ???绉?绫诲??锛?
锛?1锛?浜у?????╂ā寮?锛??????ㄤ?涓????????ュ父缁??ョ???涓??缁??ヨ??濮?缁?浠ヤ骇??浣?涓哄?╂鼎????????浜у?虹??杞戒?锛?浼?涓?????缁??ヨ?绱??????寸?浜у??宸?????ヨ?琛??硅?插????缃?????
锛?2锛?瑙?妯$???╂ā寮?锛??????ㄤ?涓???????涓?????灞?杩?绋?涓?????╁ぇ甯??虹┖?存????缁??ヨ???翠?涓哄???绔?浜?锛??峰???╂鼎???烘???????????缁??ユ??璺???濡????洪?跺?????缁??ュ?虫???妯$???╂ā寮???涓?绉???
锛?3锛????$???╂ā寮?锛???杩???渚?椤惧???姹??????★????ㄤ骇??涓?????????版???$???瑰??ヤ负浜у??澧??硷?浠????存??????婊¤冻椤惧??╃????涓?绉????╂ā寮???杩??ㄩ?跺???涓?涓???ㄨ?涓哄箍娉?锛??跺???涓???韩涓??戒负椤惧???渚??冲?浜у????璐ㄩ??绛??╄川浠峰?硷?浣????藉??冲?浜у???拌揪娑?璐硅????涓????瑰?????寰?锛????$??姘村钩??褰㈠?????瀹瑰?寰??藉?涓轰骇??澧???浠峰?硷??ㄧ???╄?绱?????姣?涓????℃???瀹??ㄥ?ㄧ????
锛?4锛??朵????╂ā寮?锛?濡?娓??????╂ā寮??????????╂ā寮???浜т????????╂ā寮?绛???
???╂ā寮?绫诲??寰?澶?锛??抽???ㄤ?浼?涓?缁??ヨ??璁捐????????涓???澶??ㄧ????????╂ā寮?锛???涓?涓?涓??涓??????╂ā寮???互???ㄥ?澶?绉????╂ā寮?锛???互??澶?绉?????.....>>
???浜?锛?濡?浣???杩版??涓??瑰?浼?涓?????涓?妯″?锛? 浠?浠ヤ???涓??归?㈡??杩帮?
1??缁??ュ?浣?
2????灞?妯″?3??缁??ユ?瑰?
4??浜у??缁???
5???ラ???ㄥ箍
???涓?锛???涔??村ソ????瑙e??琛ㄨ揪浠?涔?????涓?妯″?? ??涓?妯″? 锛??????瀛︾????瑕???绌跺?璞′?涓?锛? MBA??EMBA绛?涓绘???涓?绠$??璇剧???瀵光????涓?妯″???缁?浜?浜?涓???绋?搴︾???虫敞???ㄥ??????涓?妯″?杩?绋?涓??涓昏??虫敞涓?绫讳?涓??ㄥ??轰腑涓??ㄦ?枫??渚?搴??????朵???浣?浼?浼寸???崇郴锛?灏ゅ?舵??郊姝ら?寸???╂???淇℃?????璧???娴???
??涓?妯″?: 浼?涓?涓?浼?涓?涔??淬??浼?涓????ㄩ?ㄤ??淬??涔??充?椤惧?涔??淬??涓?娓???涔??撮?藉??ㄥ??绉????风??浜ゆ???崇郴??杩?缁??瑰?绉颁?涓哄??涓?妯″?
??涓?妯″?????涓???????锛???涓??????ヨ????轰???涓板????昏???锛?骞舵?????芥??缁?婕???涓哄??涓?妯″????跺舰?????昏?????轰?????卞?????ц?婧?缁???浼????存??纭???甯??洪??姹??????芥?э?schumpeter,1934; Kirzner,1973),??????纭???甯??洪??姹?????????╃?ㄧ??璧?婧??????藉????
?????锛???涓?妯″????扮????杩 ??涓?妯″????扮????杩帮???川涓?搴??????涓??ㄥ????瀹广??涓????璇存???扮????涓?妯″?????璇存?????板??????涓?妯″?浠?涔??枫??浜????璇存???扮????涓?妯″??稿?浜???????妯″?锛??????朵?????????涓?妯″???浠?涔??哄??????颁?澶?绌剁??ㄥ??????涓????璇存??锛???涓?妯″????版???浣???????锛?杩?绋?????涔??枫???芥??杩版?妤??扮????涓?妯″??????????跺?浼?涓???涓?妯″????抽????????浼?涓???浠峰?煎????娲诲????绘???ㄤ?瀹???浠峰?奸?炬??浠峰?肩?缁?涓??琛?????????杩颁?涓???涓?妯″?锛???瑕?浜?瑙e?????跺?ㄤ环?奸?炬??浠峰?肩?缁?涓??浣???澶?浜?涓???浠峰?奸?剧??????锛?灏??冲?浼?涓???涓?妯″???瑕?绱??圭?癸?瀵逛?涓???涓?妯″???涓?????瑕?姹????ㄨ?澶??′欢涓?锛?浼?涓???澶???浠峰?奸?炬??浠峰?肩?缁????稿?绠???????浣??ㄥ?﹀?璁稿??′欢涓?锛???瑕?澶?????澶?锛??瑰???ㄥ?浠?缃?缁?????浜х?缁??瑰???涓轰?绉?瓒??跨?????典???浼?缁???骞挎???????????佃?琛?涓?锛?浠峰?肩?缁?灏辨???杈?澶?????锛?浜???缃???浠峰?肩?缁?灏辨?村???浜?????涓?妯″????圭?逛??朵环?奸?句腑瀹?浣?瀵????稿?炽??浣??蜂?濡?浣???杩板??涓?妯″??????涓?妯″?? 涓?涓?郴缁?锛??变???缁????ㄥ??????? ???磋??ュ?崇郴???? ?剁郴缁??????ㄥ???哄?垛??涓??归?㈡??缁???锛?Afuah绛?锛?2005锛?????涓?妯″?9涓??绱?浠ユ?翠负?蜂???褰㈡??琛ㄧ?板?烘?ュ苟?镐?浣??ㄦ???????虹???翠?锛?灏卞舰??浼?涓???涓?妯″????蜂?褰㈡????????瑕?绱????ヤ???????镐??村?崇郴锛?瑕??ㄤ?瀹????ㄥ??杩?琛??哄?朵?杩?琛?锛?杩?绉??哄?朵?????涓?妯″???涓?涓???瑕??归?????互浣??颁负绔?浜????ュ???稿?冲?跺害锛?姣?濡?濡?浣?婵??卞??宸ョ???跺害绛???涓??㈣?璁虹??????涓??剁?逛?????涓?妯″?锛?????璇存??????????杩拌??瀵???浣???涓?妯″???????瑕?绱????跺?崇郴???ㄥ???哄?跺???涓?涓??????涓???锛??????ㄦ??婕??????ц?涓?瀹??斤?涔?????涓?妯″??ㄥ???哄?剁????瑕??ㄥ??????涓?妯″??绘???瀹??芥??????板?朵环?笺??涓?涓?ソ????涓?妯″?锛????戒???涓烘?ц?涓?褰???涓???????涓?涓?急????涓?妯″?锛?涔????藉??涓烘??????绠$??涓?瀹??芥???斤?????寰?????锛?Osterwalder绛?锛?2005)????姝わ???涓?妯″???杩颁?瑕??????瀹????堕?翠?瀹??芥?归?㈠??绱????讳?锛?浠?????瑕?绱????蜂?琛ㄧ?般???镐?杩??ュ?崇郴?????ㄥ???哄?垛??涓??归?㈠?绘??杩板??涓?妯″??讹?杩?瑕??惧?ㄤ环?奸?炬??浠峰?肩?缁?涓???涓?瀹????堕?磋法搴﹀??锛??????ㄦ??瀹??芥?归?㈢????瀹广??杩??凤?浼??存???╀?????涓?妯″???杩版?妤????变???涓?妯″???韩??澶????э?????涓?妯″????拌?绋???澶????э???璇稿???缁???锛??剁?舵?у??绱?涔?寰???瑕?????姝わ?瑕??冲??????杩版???伴?剧??锛????????充????姐???充究濡?姝わ??ㄨ?澶????典?锛?澶ф?????杩板?惧??????涓?妯″????扮????杩帮?杩??????╀?浜??惧??琛ㄧ???瑰?锛?瀵瑰??涓?妯″?????瑕?绱????镐??崇郴??涓??朵?妯″?寮???绛???浠ヨˉ??璇存??锛?杩??锋?翠负?磋???瀹规????瑙c??
???浜?锛????蜂功????涓?妯″?涔 浼?绉?????涓?璁″??涔︿?瀹?浼????ㄢ??
涓?浣?椋???缁????剧?杩??锋??杩颁?涓?涓???????杩?????涓?璁″??涔︼?100浠藉??涓?璁″??涔︿腑锛???涓???浼??ㄥ??娆″????惰?娣?姹帮??ㄥ??涓???舵?翠负缁??寸??璇?浼颁???锛?????25浠介???﹀?锛?缁?杩??村??娣卞?ョ????????锛??╀???璁″??涔︿腑澶ф?????10浠戒???涔?瑕?姹???
?ㄦ??????100涓???????褰?涓??????灏??板??瀹跺???哥??璁″??涔﹀??互杩??ユ?杈?娣卞?ョ??????璇?浼伴?舵?锛????藉?灏卞???????′欢????????锛?骞舵??缁??峰???璧??????镐负?板氨?村?浜????辨????锛???璁??浠戒?绉?????涓?璁″??涔︼?瀵瑰??鹃?????浼?涓??ヨ?澶?涔???瑕???
?d?锛?涓?浠戒?绉?????涓?璁″??涔︽???浣??虹???????
璇存???欢浜?
??VC????璧???????澶?涔?涓?涓?????ョ??甯??烘??????澶э????︽?????挎?э?浼?涓?????涓?妯″????﹀???锛??????ㄥ??宸茶?璇??????锛?浼?涓????㈤?????︿?绉?锛??ц???澶?涓?澶?寮猴????瑰??璧?????浼?浜哄?存????缁??轰?VC??寰?涓?涓???璧?椤圭?????烘??????????姝や???绉???涔?涓?璇达???涓?璁″??涔﹀氨??揪??C??璧???????涔﹂?㈡????锛?浣????蜂?濡?浣??板??锛??????舵?杈?瑙??????煎?????瀹广??
?存????璁や负锛???涓?浠藉??寸????涓?璁″??涔︼???瑕???纭??拌?娓?妤???釜?归?㈢??浜???锛??筹?浼?涓??扮?舵??绠?浠?锛???涓?妯″?锛?甯??鸿?妯′?绛??ワ?绔?浜?涓?澹???锛??㈤??????璧?璐㈠?¤???????杩???釜?归?㈢?????????涓?璁″??涔﹂??蹇?椤绘??????瀹癸??朵腑??璧?????涓哄?冲???????涓?妯″???甯??鸿?妯′?绛??ャ???㈤??????璧?璐㈠?¤?????澶у??瀹癸?杩???????瀹瑰挨?堕??瑕???涓????ㄨ???涔︿腑???瑰????????杩般????
??涓?妯″???」????璐ョ???稿?涔?涓?锛?涔?????璧??????冲??????ㄨ???涔︿腑锛???涓?妯″??ㄥ??涓昏????璇存??浣???浼?涓?????涔?璧??辩??锛?涓昏????????璋??? *** ???????★?浣???浜у???????′富瑕???瀹规???涔?锛?浣???涔??堕?憋?浠ュ??浣???浜у???????℃???浣??朵?涓???渚???绛?绛?????杩?涓??ㄥ????濂界?????浜?锛?璁╂????浜轰???灏辩?ラ??浣?????涔?璧??辩??????
姝ゅ?锛???璧???杩???甯稿?冲?杩?涓?」?????ョ????灞?娼???锛??冲??鸿?妯′?绛??ャ??杩??ㄥ????瀹逛富瑕??????????渚???浜у???????℃??澶???甯??烘?婚???澶?澶э?浣?????????????澶?澶х??甯??轰唤棰???杩?涓??ㄥ???????璧???浜?瑙d???浼?涓???澶???甯??烘?婚????澶?灏?锛?浣?浣跨?ㄤ?涔???娈靛??棰?杩?浜?甯??恒??杩??凤???浜?杩??ㄥ????瀹癸???璧?浜哄氨?戒?瑙h?涓???轰??戒??藉?硅?插?轰?瀹惰?藉?ㄥ???甯??轰?IPO?????稿?烘?ャ??
?㈤??涓??撮?芥????璧?????涓虹??????涓?涓???绱?锛?寰?澶?VC???充???椤圭??????浜猴?杩界??浜烘?ユ??璧?锛??????涓??㈤????涓?汉???涔???瑕???杩?涓?????涓昏??????????′?灞???灞ュ??涓??????缁??ョ???灞???灞ュ??涓???????????㈤??????宸ヤ?婵??辨?哄?讹?浠ュ?????ㄧ???崇??哄?剁????ㄦ?у?跺?跺害绛?????VC?芥????浜烘??浜哄????浜猴???浠ュぇ瀹舵???虫敞?㈤??锛?????灏辨??????㈤??濂斤?妯″???甯??轰??╂鼎?芥????互??????锛???浠ヤ?涓???璧???搴?璇ュ?虫敞?????㈤??锛?????璧??????虫敞??涔????㈤???????存????寮鸿???
瀵逛???璧?????瑷?锛??????冲???灏辨????瑕?澶?灏??卞??濡?浣????ョ??浜???浜?锛??宠??璧???璐㈠?¤?????杩?涓???姣?杈?涓?涓?锛?寰?澶???涓????芥????ㄨ?涓??逛???涓?浜???涓???璇翠?娓?妤???繁?夸?璧????板?搴?璇ユ??涔??憋??卞?浜?涔???杈惧?版???风??????锛???璧?浜烘??涔????轰互?????虹?????ョ?????璇翠?娓?妤?杩?涓?浜??版?????ユ?涓??哄?锛?浣???浼?涓?浠峰?煎氨娌℃????娉?璇?浼帮???浣??垮?拌???骞剁?VC???℃??涔?灏辨病????娉?璇??????︽????????锛???浠ヨ储?¢?ㄥ??寰???瑕??????存????????锛?杩??ㄥ????瀹瑰??涓???寰?寰?瑕??ㄨ?涓?涓??????革??ㄤ?浠???甯??╀?瀹???杩????稿?涓?涓???澶???????瀹圭???板????
涓??藉????ㄨ??繁??瑙?搴
寰?澶???涓???浠ヤ负??涓?璁″??涔︽????缁???璧???????锛???姝ゆ?绘???冲?浣??芥???ㄥ??癸??ㄥ??瀹瑰??褰㈠??拌?绁??璁¢?介??甯歌?绌躲??浣?涓洪???涓???烘??????浼?浜??存??????寰?澶т??ㄥ??宸ヤ?灏辨?????澶ч????涓?璁″??涔︼??跺????琛ㄨ堪娓??板??纭?????娼?????浼?涓??ㄨ??缁???涓???璧??烘??锛???姝や???璁稿?涓???浜???涓?????瑙??广??????涓?璁″??涔﹀?跺?涓?浠?浠???缁???璧???????锛?瀹?......>>
????????涓?妯″??辨????涔?璇 business model
???涓?锛???涓?妯″????稿?绔?浜????ㄨ?辫???涔?璇 ??涓?妯″?:merce patt璁?n
?稿?绔?浜???:Core petition
璋㈣阿浜?,缁?10????,??濂戒?娌″???浜???.......
??????浼?涓???涓?妯″?璇ュ?浣????帮? ???板??涓?妯″????涓?????浜烘ⅵ瀵?浠ユ???浜?????濡???涓?涓???涓?妯″?琚?????澶??讹??????崇??甯??烘?浜°??椋???涓???????浠ヨ????版???涓???灞?姘告????涓婚?????姝ゆ??璁や负??涓?瀹??舵???濂藉??涓?妯″?锛?浣?娌℃??姘告????濂芥ā寮?????浠??濡ㄤ?浜虹被??涓?妯″???杩???璋?璧枫????涓?妯″????浠蜂氦?㈢??浜х?┿??浜虹被绗??涓???涓?妯″???互?╂???┿??绗??涓???涓?妯″???互绛?浠锋?夸唬?╂???╋?濡????剁??瀹?绛???绗??涓???涓?妯″?????焊甯????┿????涓?绉???涓?妯″?缁???浜?婕??垮???锛?浠?浜虹被杩??ュ伐涓????朵唬寮?濮?锛???涓?妯″?涔??ョ??澧?澶???浠??板??骞村?濮?锛?????璇翠?淇℃???朵唬寮?濮?锛???????????涓????澶???浜ゆ?㈡?瑰???涓????瑰????浜ゆ?㈠?扮?圭???稿??哄?涓?涓?????骞伙???涓?妯″????灞??轰?绌枫??浠?澶╂????娌′汉?借?寰?娓?妤?锛???澶╀骇??涓?涓???涓?妯″?????涓?妯″?涓???浜?涓??╂???????瑕??虫?ョ‘璁わ???姝ゆ??婧?糠绂荤????涓?妯″??????硅?浜虹?艰?辩辑涔便????????ョ????瑙????充娇?????风????涓?妯″??ㄤ?????浜烘??涓??甯稿父?辨?风炕?帮?缁?褰?浠gぞ浼?娉ㄥ?ユ?伴?涓?娲诲??????锛?璋?涓??风????涓?妯″?锛?浠讳?涓?涓???瑙?妯′?涓??藉?ㄨ拷姹???繁????涓?妯″?锛??藉?ㄥ??炬?╁ぇ浜у????????娓???????娌℃????????缁?楠?锛?涓??㈠???璇?璇淬??涓?杩?锛???浜???瀹跺??涓?浼?涓????ㄨ????★?蹇?寰?杩?????涓??广??寮??界ゥ??甯?涔??挎????澶у?涓?璧峰??浜???涓?璧锋?㈣???涓??? ???婧??锛?缁?涓?浜︽?浜﹁?锛?浜烘??????锛????婧????浜烘??????????涓?妯″?杩芥?????浣冲?????瑕????拌?涓??癸??や???缁????帮?杩??????般??杩?绉????板?ㄥ?澶х?搴︿??ヨ?灏辨????????帮?褰??跺?蹇?椤昏?浠ユ??????娈点????浠?氨???拌???骞翠?绉???杩?姝ョ?哥???锛????跺?ㄧ????瑰?涓?澶ц?????帮?寮?棰?娼??????绉?涓昏???涓?妯″??с??浠??佃??ラ?????靛???欢?ラ???????虹??俊?ラ??锛??板??瀹㈣?ラ????缃?绔??ラ??锛?浠?03骞村?濮?锛?宸??澶?姣?骞翠?涓?富棰?锛??跺???拌????????浣跨?ㄨ????涓??峰?浜???澶х????涓??╂鼎???朵腑??涓烘?????????浜????虹??俊??骞达???涓?浜夸腑?戒汉锛?涓?浜轰??″氨???涓??浜裤??澶?涔?瀵?????????璁捐?锛?绉诲?ㄣ??????浠?????澶磋耽寰?浜?澶?灏??剁??锛?????娌′汉绠?寰??烘?ャ??浜??? ????缇よ?筹?姣???汉??寰??村ソ锛?浜烘????浼?锛?褰???????瀹剁?ㄧ?靛?ㄩ?藉????瀹????界?濡ュ?????跺??锛??????煎???靛?ㄧ????硅???浠?浠?????璧拌??繁??璺???寮???繁??涓???搴?锛?浠?浠??ㄤ?涓???浜с??涓?涓?缁??ヤ???涓???澶?????骞磋??讳?锛??煎??娌℃?????ㄧ????????磋拷?垫???锛??稿??锛???????韩??涓?涓???涓?娉ㄣ??涓?蹇?锛?浠ユ???¢【瀹?负宸变换锛??煎??涓?浠?璐ㄩ??棰???锛???涓?绀句?璐d换瓒?缇ゃ??浠?浠??浠ユ??浣?????涓烘????锛?????互涓洪【瀹㈢??????′负瀹?????煎????浜?椤惧?蹇?涓???姝g??绗??绌鸿?????锛??煎???ㄩ?????辨?鸿??荤???跺??锛?浠??朵???浜?浜ч??涓ゆ?恒???煎?????????衡????骞村?????缁???淇?淇??????胯????煎????甯??哄?颁??村??绋冲?恒??涓??? ???堕????琛?涔?锛?浜哄?????锛???涓?妯″??㈠??互???帮?涔???互?ㄩ???烘?帮?浜哄????????ㄥ??汉?惧????跺??锛?????灏辨?????┿???ㄩ??甯告?舵??瑕??????????缁淬???煎??????涓?瑁???涓?????????寰???绀句????????寰?瑷?????杩??宠?璇存??寮?寮???杞ц?卞????褰???汉?芥??绱у?h?锛?涓??惰喘涓???浜х???跺??锛???寮?寮???????浜э?缁?涓??抽???骞朵?涓?娑ㄤ???宸ュ伐璧????ㄧ???浜哄????灏??????典?锛?浠??朵?璇?浜?妫??卞??宸ョ??璐ㄩ????褰???汉?藉??浜х???跺??锛?浠???浜у???????村??濂介???????? 灞?瀹????憋?涓诲?ㄦ?惧?锛?浜哄????寮?锛?褰???绉???涓?妯″???涓轰汉浜烘ā浠跨??瀵硅薄?讹?????????瀹跺?璇ヤ富?ㄩ???╂?惧???浠讳?濂界???瑰??规??藉???版?堕?寸???剁害锛??藉???介?舵??ф????锛???涓?浼???姘告????????????骞村??锛??℃??OK??甯哥????锛????????垮?村?ㄧ???????烘??绻?蹇????跺??杞???浜???褰?????浠?缁?杩?涓??渚?缁??????跺??锛???褰???骞朵???瑙h??峰????娣辨?????村?颁?骞村??锛??℃??OK??娓?娣″?哄??猴????????跺ぇ??????涓鸿浆璁╂?惰???跨??涓??ヨ?璁╂??璁板?娣卞?汇??濂硅?锛???涓??戒汉??娆㈣刀娼??锛??℃??OK浜轰滑寰?蹇?氨浼??╄?荤????????浜鸿???涓?妯″?灏辨???杩芥??般???广??濂?锛???????㈣?????????d?浠ユ?朵?骞垮??甯﹀?ㄩ????????涓?妯″?灏变负姝d汉??瀛???涓?榻裤??娌℃??......>>
???涔?锛???涓?妯″??????锛?杩??ユā寮??????锛?濡?浣?琛ㄨ堪锛? ?靛????℃ā寮?杩?涓?澶?????锛????伴??瑕????归?㈠钩?板??璧?婧???????锛??藉?绔?娉??归?㈤??瀵瑰?缃?缁??归?㈢???跺害??娉?瑙?杩???杩?涓?澶??ュ?????涓?????浠??ㄦ?姘村钩?归?㈡?ョ??锛?瀵圭?靛????¢????????灏?锛?浜?瑙d???寰?????借??扮??浠e?ㄤ富瀵艰?涓???锛???浠ワ?缃?缁?杩???锛?杩???瑕?涓?涓????锛?蹇?椤诲???杩?涓??绋?锛?褰??惰?杩?绋???瑕??堕?存?ョ(??锛?绛?缃?缁??藉???姝f??涔?涓????ㄦ???浜?锛??靛????¢???涓轰???瀛?锛?蹇?瀹?浼??????帮??㈢????杩???????涓?妯″?锛?涓??翠釜棰???娌℃???╂?e??ワ?涓??村????互??浜?澶у??骞冲?颁负涓???锛???浠ワ?澶??舵??娈靛??绛??ヤ???????涔?涓??????板?ㄦ??涓??瑰ソ??锛?搴?瀵圭?靛????$???舵??锛?浣?瑕?????杩???瑕?涓?灏????堕?淬??
??涓?妯″???涔?琛ㄨ堪
???涓?锛???涓?妯″???瀹?涔?锛?濡?浣???杩板??涓?妯″?锛? 绌剁?浠?涔?????涓?妯″??????涓?妯″?????瀹瑰????骞挎????℃???浼?涓?缁??ユ椿?ㄧ?稿?崇????瀹癸???涔??藉??互绾冲?ュ??涓?妯″????淬????浠ワ???浠?父甯稿???扮???靛????℃ā寮???B2B妯″???B2C妯″?锛?????妯″???????????妯″???骞垮???剁??妯″???浼???璐规ā寮?锛?浠?涔?浣i??妯″???绀惧?烘ā寮?绛??芥??浜?浼?涓?????涓?妯″?????涓?妯″?????瀹硅?界?跺????骞挎?锛?浣?涔?涓???????涓????????ㄨ?绉????典?锛??板?ㄦ??璁烘???涓?绠$??灞?锛?杩????伴?诲?浣???????瀹讹??ㄥぇ瀹舵????涓?妯″????ㄥ?翠????跺??锛???互姣??澶稿??拌?锛?浠?浠?腑??澶ч?ㄥ??浜哄苟涓?????娓?妤???涓?妯″??板????涔????????涓?妯″?杩?涓??缁??板?ㄦ??浜?涓?涓??锛?浠?涔??藉??互寰????㈣?????涓?妯″?浠?涔??芥???灏辨??浜?浠?涔??戒?????辨?浜х????娣蜂贡浣垮?跺け?讳?瀵逛?涓?缁??ョ????瀵兼??涔?锛???涓?妯″?杩?涓??璇?凡缁?琚?互?ㄣ??琚??瑙d?????浠ワ???甯告??蹇?瑕?婢?娓?涓?涓???涓?妯″?????娑点??
??瑙e??涓?妯″?姒?蹇佃?浠?涓ゆ?归?㈠?ユ????涓??归?㈠??涓?妯″?????ㄦ?扮??瑙?搴︽?ヨ??瀵?浼?涓?锛????涓???ㄥ舰??????灞?涓????充?浼?涓????╃????璁哄????浣?浣?绯伙??︿??归?㈠??涓?妯″?娑电??浜?浼?涓?浠?璧?婧??峰??????浜х?缁???浜у???ラ???????????″?扮??绌跺???????浣?浼?浼淬??瀹㈡?峰?崇郴???跺?ユ?瑰?绛???涔?涓???娲诲?ㄣ??
绠???瑷?涔?锛???涓?妯″????涓??涓??????╂ā寮???瀵逛??ュ?╂?т?涓??ヨ?锛????╃??姒?蹇靛????袱涓???绱?锛??伴??娴????╂鼎????姝わ???璋?????涓?妯″?灏辨???涓??㈡???缁??ヤ??$???╂鼎?ユ???????杩?绋???浜у?烘?瑰???绯荤??规?锛?骞朵??寸?浼?涓?濡?浣????╄?涓??稿??ラ??缃??涓?璧?婧???缁?缁?浼?涓???????澶??ㄦ椿?ㄧ??涓?涓??涓鸿?绋?????杩?浼?涓???涓?妯″???璁捐?浼?涓???互娓??版??纭??浣????┿??绠????拌?锛?灏辨???充?浼?涓? ????浠?涔?锛?濡?浣???锛????疯??扁???????????
2.??涓?妯″???缁???瑕?绱???绫诲??
2.1??涓?妯″???缁???瑕?绱?
涓????ヨ?锛???涓?妯″??冲?瑕?婊¤冻涓や釜蹇?瑕??′欢锛?绗??锛???涓?妯″?蹇?椤绘???涓??翠?锛???涓?瀹?缁???锛???涓?浠?浠????涓???涓???缁?????绱?锛?绗??锛???涓?妯″???缁????ㄥ??涔??村?椤绘?????ㄨ??绯伙?杩?涓????ㄨ??绯绘????缁????ㄥ?????哄?板?宠??璧锋?ワ?浣垮?浠???告????锛??卞??浣????褰㈡??涓?涓????х??寰?????
??涓?妯″?浣?涓轰?绉??╂鼎????妯″?锛?瀹???缁???瑕?绱????剁?涓?寮?锛??╂鼎?ユ????╂鼎????杩?绋????╂鼎浜у?哄舰寮?涓?涓??绱?????涓哄???浼?涓???缁??ユ病???╂鼎?ユ?灏辨??浠?璋?璧风???┿??缁??ュ????灞?锛?浠????╂鼎????杩?绋????╂鼎浜у?哄舰寮?涔???氨??浠?璋?璧凤?浣?涓轰?涓????╂ā寮?????涓?妯″?涔?灏辨病????涔???????辨?涔???互???哄??涓?妯″???杩?涓?涓??绱?涔?????稿?????归????????姝ゅ??涓?妯″???璁捐????╁?缁?绂讳?寮?瀵逛?涓??╂鼎?ユ????╂鼎????杩?绋????╂鼎浜у?哄舰寮?????绌跺???㈠???
2.2??涓?妯″???绫诲??
??涓?妯″???互??寰?澶?绉?褰㈠?锛?褰?绾宠捣?ュぇ?村??????浠ヤ???绉?绫诲??锛?
锛?1锛?浜у?????╂ā寮?锛??????ㄤ?涓????????ュ父缁??ョ???涓??缁??ヨ??濮?缁?浠ヤ骇??浣?涓哄?╂鼎????????浜у?虹??杞戒?锛?浼?涓?????缁??ヨ?绱??????寸?浜у??宸?????ヨ?琛??硅?插????缃?????
锛?2锛?瑙?妯$???╂ā寮?锛??????ㄤ?涓???????涓?????灞?杩?绋?涓?????╁ぇ甯??虹┖?存????缁??ヨ???翠?涓哄???绔?浜?锛??峰???╂鼎???烘???????????缁??ユ??璺???濡????洪?跺?????缁??ュ?虫???妯$???╂ā寮???涓?绉???
锛?3锛????$???╂ā寮?锛???杩???渚?椤惧???姹??????★????ㄤ骇??涓?????????版???$???瑰??ヤ负浜у??澧??硷?浠????存??????婊¤冻椤惧??╃????涓?绉????╂ā寮???杩??ㄩ?跺???涓?涓???ㄨ?涓哄箍娉?锛??跺???涓???韩涓??戒负椤惧???渚??冲?浜у????璐ㄩ??绛??╄川浠峰?硷?浣????藉??冲?浜у???拌揪娑?璐硅????涓????瑰?????寰?锛????$??姘村钩??褰㈠?????瀹瑰?寰??藉?涓轰骇??澧???浠峰?硷??ㄧ???╄?绱?????姣?涓????℃???瀹??ㄥ?ㄧ????
锛?4锛??朵????╂ā寮?锛?濡?娓??????╂ā寮??????????╂ā寮???浜т????????╂ā寮?绛???
???╂ā寮?绫诲??寰?澶?锛??抽???ㄤ?浼?涓?缁??ヨ??璁捐????????涓???澶??ㄧ????????╂ā寮?锛???涓?涓?涓??涓??????╂ā寮???互???ㄥ?澶?绉????╂ā寮?锛???互??澶?绉?????.....>>
???浜?锛?濡?浣???杩版??涓??瑰?浼?涓?????涓?妯″?锛? 浠?浠ヤ???涓??归?㈡??杩帮?
1??缁??ュ?浣?
2????灞?妯″?3??缁??ユ?瑰?
4??浜у??缁???
5???ラ???ㄥ箍
???涓?锛???涔??村ソ????瑙e??琛ㄨ揪浠?涔?????涓?妯″?? ??涓?妯″? 锛??????瀛︾????瑕???绌跺?璞′?涓?锛? MBA??EMBA绛?涓绘???涓?绠$??璇剧???瀵光????涓?妯″???缁?浜?浜?涓???绋?搴︾???虫敞???ㄥ??????涓?妯″?杩?绋?涓??涓昏??虫敞涓?绫讳?涓??ㄥ??轰腑涓??ㄦ?枫??渚?搴??????朵???浣?浼?浼寸???崇郴锛?灏ゅ?舵??郊姝ら?寸???╂???淇℃?????璧???娴???
??涓?妯″?: 浼?涓?涓?浼?涓?涔??淬??浼?涓????ㄩ?ㄤ??淬??涔??充?椤惧?涔??淬??涓?娓???涔??撮?藉??ㄥ??绉????风??浜ゆ???崇郴??杩?缁??瑰?绉颁?涓哄??涓?妯″?
??涓?妯″?????涓???????锛???涓??????ヨ????轰???涓板????昏???锛?骞舵?????芥??缁?婕???涓哄??涓?妯″????跺舰?????昏?????轰?????卞?????ц?婧?缁???浼????存??纭???甯??洪??姹??????芥?э?schumpeter,1934; Kirzner,1973),??????纭???甯??洪??姹?????????╃?ㄧ??璧?婧??????藉????
?????锛???涓?妯″????扮????杩 ??涓?妯″????扮????杩帮???川涓?搴??????涓??ㄥ????瀹广??涓????璇存???扮????涓?妯″?????璇存?????板??????涓?妯″?浠?涔??枫??浜????璇存???扮????涓?妯″??稿?浜???????妯″?锛??????朵?????????涓?妯″???浠?涔??哄??????颁?澶?绌剁??ㄥ??????涓????璇存??锛???涓?妯″????版???浣???????锛?杩?绋?????涔??枫???芥??杩版?妤??扮????涓?妯″??????????跺?浼?涓???涓?妯″????抽????????浼?涓???浠峰?煎????娲诲????绘???ㄤ?瀹???浠峰?奸?炬??浠峰?肩?缁?涓??琛?????????杩颁?涓???涓?妯″?锛???瑕?浜?瑙e?????跺?ㄤ环?奸?炬??浠峰?肩?缁?涓??浣???澶?浜?涓???浠峰?奸?剧??????锛?灏??冲?浼?涓???涓?妯″???瑕?绱??圭?癸?瀵逛?涓???涓?妯″???涓?????瑕?姹????ㄨ?澶??′欢涓?锛?浼?涓???澶???浠峰?奸?炬??浠峰?肩?缁????稿?绠???????浣??ㄥ?﹀?璁稿??′欢涓?锛???瑕?澶?????澶?锛??瑰???ㄥ?浠?缃?缁?????浜х?缁??瑰???涓轰?绉?瓒??跨?????典???浼?缁???骞挎???????????佃?琛?涓?锛?浠峰?肩?缁?灏辨???杈?澶?????锛?浜???缃???浠峰?肩?缁?灏辨?村???浜?????涓?妯″????圭?逛??朵环?奸?句腑瀹?浣?瀵????稿?炽??浣??蜂?濡?浣???杩板??涓?妯″??????涓?妯″?? 涓?涓?郴缁?锛??变???缁????ㄥ??????? ???磋??ュ?崇郴???? ?剁郴缁??????ㄥ???哄?垛??涓??归?㈡??缁???锛?Afuah绛?锛?2005锛?????涓?妯″?9涓??绱?浠ユ?翠负?蜂???褰㈡??琛ㄧ?板?烘?ュ苟?镐?浣??ㄦ???????虹???翠?锛?灏卞舰??浼?涓???涓?妯″????蜂?褰㈡????????瑕?绱????ヤ???????镐??村?崇郴锛?瑕??ㄤ?瀹????ㄥ??杩?琛??哄?朵?杩?琛?锛?杩?绉??哄?朵?????涓?妯″???涓?涓???瑕??归?????互浣??颁负绔?浜????ュ???稿?冲?跺害锛?姣?濡?濡?浣?婵??卞??宸ョ???跺害绛???涓??㈣?璁虹??????涓??剁?逛?????涓?妯″?锛?????璇存??????????杩拌??瀵???浣???涓?妯″???????瑕?绱????跺?崇郴???ㄥ???哄?跺???涓?涓??????涓???锛??????ㄦ??婕??????ц?涓?瀹??斤?涔?????涓?妯″??ㄥ???哄?剁????瑕??ㄥ??????涓?妯″??绘???瀹??芥??????板?朵环?笺??涓?涓?ソ????涓?妯″?锛????戒???涓烘?ц?涓?褰???涓???????涓?涓?急????涓?妯″?锛?涔????藉??涓烘??????绠$??涓?瀹??芥???斤?????寰?????锛?Osterwalder绛?锛?2005)????姝わ???涓?妯″???杩颁?瑕??????瀹????堕?翠?瀹??芥?归?㈠??绱????讳?锛?浠?????瑕?绱????蜂?琛ㄧ?般???镐?杩??ュ?崇郴?????ㄥ???哄?垛??涓??归?㈠?绘??杩板??涓?妯″??讹?杩?瑕??惧?ㄤ环?奸?炬??浠峰?肩?缁?涓???涓?瀹????堕?磋法搴﹀??锛??????ㄦ??瀹??芥?归?㈢????瀹广??杩??凤?浼??存???╀?????涓?妯″???杩版?妤????变???涓?妯″???韩??澶????э?????涓?妯″????拌?绋???澶????э???璇稿???缁???锛??剁?舵?у??绱?涔?寰???瑕?????姝わ?瑕??冲??????杩版???伴?剧??锛????????充????姐???充究濡?姝わ??ㄨ?澶????典?锛?澶ф?????杩板?惧??????涓?妯″????扮????杩帮?杩??????╀?浜??惧??琛ㄧ???瑰?锛?瀵瑰??涓?妯″?????瑕?绱????镐??崇郴??涓??朵?妯″?寮???绛???浠ヨˉ??璇存??锛?杩??锋?翠负?磋???瀹规????瑙c??
???浜?锛????蜂功????涓?妯″?涔 浼?绉?????涓?璁″??涔︿?瀹?浼????ㄢ??
涓?浣?椋???缁????剧?杩??锋??杩颁?涓?涓???????杩?????涓?璁″??涔︼?100浠藉??涓?璁″??涔︿腑锛???涓???浼??ㄥ??娆″????惰?娣?姹帮??ㄥ??涓???舵?翠负缁??寸??璇?浼颁???锛?????25浠介???﹀?锛?缁?杩??村??娣卞?ョ????????锛??╀???璁″??涔︿腑澶ф?????10浠戒???涔?瑕?姹???
?ㄦ??????100涓???????褰?涓??????灏??板??瀹跺???哥??璁″??涔﹀??互杩??ユ?杈?娣卞?ョ??????璇?浼伴?舵?锛????藉?灏卞???????′欢????????锛?骞舵??缁??峰???璧??????镐负?板氨?村?浜????辨????锛???璁??浠戒?绉?????涓?璁″??涔︼?瀵瑰??鹃?????浼?涓??ヨ?澶?涔???瑕???
?d?锛?涓?浠戒?绉?????涓?璁″??涔︽???浣??虹???????
璇存???欢浜?
??VC????璧???????澶?涔?涓?涓?????ョ??甯??烘??????澶э????︽?????挎?э?浼?涓?????涓?妯″????﹀???锛??????ㄥ??宸茶?璇??????锛?浼?涓????㈤?????︿?绉?锛??ц???澶?涓?澶?寮猴????瑰??璧?????浼?浜哄?存????缁??轰?VC??寰?涓?涓???璧?椤圭?????烘??????????姝や???绉???涔?涓?璇达???涓?璁″??涔﹀氨??揪??C??璧???????涔﹂?㈡????锛?浣????蜂?濡?浣??板??锛??????舵?杈?瑙??????煎?????瀹广??
?存????璁や负锛???涓?浠藉??寸????涓?璁″??涔︼???瑕???纭??拌?娓?妤???釜?归?㈢??浜???锛??筹?浼?涓??扮?舵??绠?浠?锛???涓?妯″?锛?甯??鸿?妯′?绛??ワ?绔?浜?涓?澹???锛??㈤??????璧?璐㈠?¤???????杩???釜?归?㈢?????????涓?璁″??涔﹂??蹇?椤绘??????瀹癸??朵腑??璧?????涓哄?冲???????涓?妯″???甯??鸿?妯′?绛??ャ???㈤??????璧?璐㈠?¤?????澶у??瀹癸?杩???????瀹瑰挨?堕??瑕???涓????ㄨ???涔︿腑???瑰????????杩般????
??涓?妯″???」????璐ョ???稿?涔?涓?锛?涔?????璧??????冲??????ㄨ???涔︿腑锛???涓?妯″??ㄥ??涓昏????璇存??浣???浼?涓?????涔?璧??辩??锛?涓昏????????璋??? *** ???????★?浣???浜у???????′富瑕???瀹规???涔?锛?浣???涔??堕?憋?浠ュ??浣???浜у???????℃???浣??朵?涓???渚???绛?绛?????杩?涓??ㄥ????濂界?????浜?锛?璁╂????浜轰???灏辩?ラ??浣?????涔?璧??辩??????
姝ゅ?锛???璧???杩???甯稿?冲?杩?涓?」?????ョ????灞?娼???锛??冲??鸿?妯′?绛??ャ??杩??ㄥ????瀹逛富瑕??????????渚???浜у???????℃??澶???甯??烘?婚???澶?澶э?浣?????????????澶?澶х??甯??轰唤棰???杩?涓??ㄥ???????璧???浜?瑙d???浼?涓???澶???甯??烘?婚????澶?灏?锛?浣?浣跨?ㄤ?涔???娈靛??棰?杩?浜?甯??恒??杩??凤???浜?杩??ㄥ????瀹癸???璧?浜哄氨?戒?瑙h?涓???轰??戒??藉?硅?插?轰?瀹惰?藉?ㄥ???甯??轰?IPO?????稿?烘?ャ??
?㈤??涓??撮?芥????璧?????涓虹??????涓?涓???绱?锛?寰?澶?VC???充???椤圭??????浜猴?杩界??浜烘?ユ??璧?锛??????涓??㈤????涓?汉???涔???瑕???杩?涓?????涓昏??????????′?灞???灞ュ??涓??????缁??ョ???灞???灞ュ??涓???????????㈤??????宸ヤ?婵??辨?哄?讹?浠ュ?????ㄧ???崇??哄?剁????ㄦ?у?跺?跺害绛?????VC?芥????浜烘??浜哄????浜猴???浠ュぇ瀹舵???虫敞?㈤??锛?????灏辨??????㈤??濂斤?妯″???甯??轰??╂鼎?芥????互??????锛???浠ヤ?涓???璧???搴?璇ュ?虫敞?????㈤??锛?????璧??????虫敞??涔????㈤???????存????寮鸿???
瀵逛???璧?????瑷?锛??????冲???灏辨????瑕?澶?灏??卞??濡?浣????ョ??浜???浜?锛??宠??璧???璐㈠?¤?????杩?涓???姣?杈?涓?涓?锛?寰?澶???涓????芥????ㄨ?涓??逛???涓?浜???涓???璇翠?娓?妤???繁?夸?璧????板?搴?璇ユ??涔??憋??卞?浜?涔???杈惧?版???风??????锛???璧?浜烘??涔????轰互?????虹?????ョ?????璇翠?娓?妤?杩?涓?浜??版?????ユ?涓??哄?锛?浣???浼?涓?浠峰?煎氨娌℃????娉?璇?浼帮???浣??垮?拌???骞剁?VC???℃??涔?灏辨病????娉?璇??????︽????????锛???浠ヨ储?¢?ㄥ??寰???瑕??????存????????锛?杩??ㄥ????瀹瑰??涓???寰?寰?瑕??ㄨ?涓?涓??????革??ㄤ?浠???甯??╀?瀹???杩????稿?涓?涓???澶???????瀹圭???板????
涓??藉????ㄨ??繁??瑙?搴
寰?澶???涓???浠ヤ负??涓?璁″??涔︽????缁???璧???????锛???姝ゆ?绘???冲?浣??芥???ㄥ??癸??ㄥ??瀹瑰??褰㈠??拌?绁??璁¢?介??甯歌?绌躲??浣?涓洪???涓???烘??????浼?浜??存??????寰?澶т??ㄥ??宸ヤ?灏辨?????澶ч????涓?璁″??涔︼??跺????琛ㄨ堪娓??板??纭?????娼?????浼?涓??ㄨ??缁???涓???璧??烘??锛???姝や???璁稿?涓???浜???涓?????瑙??广??????涓?璁″??涔﹀?跺?涓?浠?浠???缁???璧???????锛?瀹?......>>
????????涓?妯″??辨????涔?璇 business model
???涓?锛???涓?妯″????稿?绔?浜????ㄨ?辫???涔?璇 ??涓?妯″?:merce patt璁?n
?稿?绔?浜???:Core petition
璋㈣阿浜?,缁?10????,??濂戒?娌″???浜???.......
??????浼?涓???涓?妯″?璇ュ?浣????帮? ???板??涓?妯″????涓?????浜烘ⅵ瀵?浠ユ???浜?????濡???涓?涓???涓?妯″?琚?????澶??讹??????崇??甯??烘?浜°??椋???涓???????浠ヨ????版???涓???灞?姘告????涓婚?????姝ゆ??璁や负??涓?瀹??舵???濂藉??涓?妯″?锛?浣?娌℃??姘告????濂芥ā寮?????浠??濡ㄤ?浜虹被??涓?妯″???杩???璋?璧枫????涓?妯″????浠蜂氦?㈢??浜х?┿??浜虹被绗??涓???涓?妯″???互?╂???┿??绗??涓???涓?妯″???互绛?浠锋?夸唬?╂???╋?濡????剁??瀹?绛???绗??涓???涓?妯″?????焊甯????┿????涓?绉???涓?妯″?缁???浜?婕??垮???锛?浠?浜虹被杩??ュ伐涓????朵唬寮?濮?锛???涓?妯″?涔??ョ??澧?澶???浠??板??骞村?濮?锛?????璇翠?淇℃???朵唬寮?濮?锛???????????涓????澶???浜ゆ?㈡?瑰???涓????瑰????浜ゆ?㈠?扮?圭???稿??哄?涓?涓?????骞伙???涓?妯″????灞??轰?绌枫??浠?澶╂????娌′汉?借?寰?娓?妤?锛???澶╀骇??涓?涓???涓?妯″?????涓?妯″?涓???浜?涓??╂???????瑕??虫?ョ‘璁わ???姝ゆ??婧?糠绂荤????涓?妯″??????硅?浜虹?艰?辩辑涔便????????ョ????瑙????充娇?????风????涓?妯″??ㄤ?????浜烘??涓??甯稿父?辨?风炕?帮?缁?褰?浠gぞ浼?娉ㄥ?ユ?伴?涓?娲诲??????锛?璋?涓??风????涓?妯″?锛?浠讳?涓?涓???瑙?妯′?涓??藉?ㄨ拷姹???繁????涓?妯″?锛??藉?ㄥ??炬?╁ぇ浜у????????娓???????娌℃????????缁?楠?锛?涓??㈠???璇?璇淬??涓?杩?锛???浜???瀹跺??涓?浼?涓????ㄨ????★?蹇?寰?杩?????涓??广??寮??界ゥ??甯?涔??挎????澶у?涓?璧峰??浜???涓?璧锋?㈣???涓??? ???婧??锛?缁?涓?浜︽?浜﹁?锛?浜烘??????锛????婧????浜烘??????????涓?妯″?杩芥?????浣冲?????瑕????拌?涓??癸??や???缁????帮?杩??????般??杩?绉????板?ㄥ?澶х?搴︿??ヨ?灏辨????????帮?褰??跺?蹇?椤昏?浠ユ??????娈点????浠?氨???拌???骞翠?绉???杩?姝ョ?哥???锛????跺?ㄧ????瑰?涓?澶ц?????帮?寮?棰?娼??????绉?涓昏???涓?妯″??с??浠??佃??ラ?????靛???欢?ラ???????虹??俊?ラ??锛??板??瀹㈣?ラ????缃?绔??ラ??锛?浠?03骞村?濮?锛?宸??澶?姣?骞翠?涓?富棰?锛??跺???拌????????浣跨?ㄨ????涓??峰?浜???澶х????涓??╂鼎???朵腑??涓烘?????????浜????虹??俊??骞达???涓?浜夸腑?戒汉锛?涓?浜轰??″氨???涓??浜裤??澶?涔?瀵?????????璁捐?锛?绉诲?ㄣ??????浠?????澶磋耽寰?浜?澶?灏??剁??锛?????娌′汉绠?寰??烘?ャ??浜??? ????缇よ?筹?姣???汉??寰??村ソ锛?浜烘????浼?锛?褰???????瀹剁?ㄧ?靛?ㄩ?藉????瀹????界?濡ュ?????跺??锛??????煎???靛?ㄧ????硅???浠?浠?????璧拌??繁??璺???寮???繁??涓???搴?锛?浠?浠??ㄤ?涓???浜с??涓?涓?缁??ヤ???涓???澶?????骞磋??讳?锛??煎??娌℃?????ㄧ????????磋拷?垫???锛??稿??锛???????韩??涓?涓???涓?娉ㄣ??涓?蹇?锛?浠ユ???¢【瀹?负宸变换锛??煎??涓?浠?璐ㄩ??棰???锛???涓?绀句?璐d换瓒?缇ゃ??浠?浠??浠ユ??浣?????涓烘????锛?????互涓洪【瀹㈢??????′负瀹?????煎????浜?椤惧?蹇?涓???姝g??绗??绌鸿?????锛??煎???ㄩ?????辨?鸿??荤???跺??锛?浠??朵???浜?浜ч??涓ゆ?恒???煎?????????衡????骞村?????缁???淇?淇??????胯????煎????甯??哄?颁??村??绋冲?恒??涓??? ???堕????琛?涔?锛?浜哄?????锛???涓?妯″??㈠??互???帮?涔???互?ㄩ???烘?帮?浜哄????????ㄥ??汉?惧????跺??锛?????灏辨?????┿???ㄩ??甯告?舵??瑕??????????缁淬???煎??????涓?瑁???涓?????????寰???绀句????????寰?瑷?????杩??宠?璇存??寮?寮???杞ц?卞????褰???汉?芥??绱у?h?锛?涓??惰喘涓???浜х???跺??锛???寮?寮???????浜э?缁?涓??抽???骞朵?涓?娑ㄤ???宸ュ伐璧????ㄧ???浜哄????灏??????典?锛?浠??朵?璇?浜?妫??卞??宸ョ??璐ㄩ????褰???汉?藉??浜х???跺??锛?浠???浜у???????村??濂介???????? 灞?瀹????憋?涓诲?ㄦ?惧?锛?浜哄????寮?锛?褰???绉???涓?妯″???涓轰汉浜烘ā浠跨??瀵硅薄?讹?????????瀹跺?璇ヤ富?ㄩ???╂?惧???浠讳?濂界???瑰??规??藉???版?堕?寸???剁害锛??藉???介?舵??ф????锛???涓?浼???姘告????????????骞村??锛??℃??OK??甯哥????锛????????垮?村?ㄧ???????烘??绻?蹇????跺??杞???浜???褰?????浠?缁?杩?涓??渚?缁??????跺??锛???褰???骞朵???瑙h??峰????娣辨?????村?颁?骞村??锛??℃??OK??娓?娣″?哄??猴????????跺ぇ??????涓鸿浆璁╂?惰???跨??涓??ヨ?璁╂??璁板?娣卞?汇??濂硅?锛???涓??戒汉??娆㈣刀娼??锛??℃??OK浜轰滑寰?蹇?氨浼??╄?荤????????浜鸿???涓?妯″?灏辨???杩芥??般???广??濂?锛???????㈣?????????d?浠ユ?朵?骞垮??甯﹀?ㄩ????????涓?妯″?灏变负姝d汉??瀛???涓?榻裤??娌℃??......>>
???涔?锛???涓?妯″??????锛?杩??ユā寮??????锛?濡?浣?琛ㄨ堪锛? ?靛????℃ā寮?杩?涓?澶?????锛????伴??瑕????归?㈠钩?板??璧?婧???????锛??藉?绔?娉??归?㈤??瀵瑰?缃?缁??归?㈢???跺害??娉?瑙?杩???杩?涓?澶??ュ?????涓?????浠??ㄦ?姘村钩?归?㈡?ョ??锛?瀵圭?靛????¢????????灏?锛?浜?瑙d???寰?????借??扮??浠e?ㄤ富瀵艰?涓???锛???浠ワ?缃?缁?杩???锛?杩???瑕?涓?涓????锛?蹇?椤诲???杩?涓??绋?锛?褰??惰?杩?绋???瑕??堕?存?ョ(??锛?绛?缃?缁??藉???姝f??涔?涓????ㄦ???浜?锛??靛????¢???涓轰???瀛?锛?蹇?瀹?浼??????帮??㈢????杩???????涓?妯″?锛?涓??翠釜棰???娌℃???╂?e??ワ?涓??村????互??浜?澶у??骞冲?颁负涓???锛???浠ワ?澶??舵??娈靛??绛??ヤ???????涔?涓??????板?ㄦ??涓??瑰ソ??锛?搴?瀵圭?靛????$???舵??锛?浣?瑕?????杩???瑕?涓?灏????堕?淬??
??涓?妯″???涔?琛ㄨ堪
???涓?锛???涓?妯″???瀹?涔?锛?濡?浣???杩板??涓?妯″?锛? 绌剁?浠?涔?????涓?妯″??????涓?妯″?????瀹瑰????骞挎????℃???浼?涓?缁??ユ椿?ㄧ?稿?崇????瀹癸???涔??藉??互绾冲?ュ??涓?妯″????淬????浠ワ???浠?父甯稿???扮???靛????℃ā寮???B2B妯″???B2C妯″?锛?????妯″???????????妯″???骞垮???剁??妯″???浼???璐规ā寮?锛?浠?涔?浣i??妯″???绀惧?烘ā寮?绛??芥??浜?浼?涓?????涓?妯″?????涓?妯″?????瀹硅?界?跺????骞挎?锛?浣?涔?涓???????涓????????ㄨ?绉????典?锛??板?ㄦ??璁烘???涓?绠$??灞?锛?杩????伴?诲?浣???????瀹讹??ㄥぇ瀹舵????涓?妯″????ㄥ?翠????跺??锛???互姣??澶稿??拌?锛?浠?浠?腑??澶ч?ㄥ??浜哄苟涓?????娓?妤???涓?妯″??板????涔????????涓?妯″?杩?涓??缁??板?ㄦ??浜?涓?涓??锛?浠?涔??藉??互寰????㈣?????涓?妯″?浠?涔??芥???灏辨??浜?浠?涔??戒?????辨?浜х????娣蜂贡浣垮?跺け?讳?瀵逛?涓?缁??ョ????瀵兼??涔?锛???涓?妯″?杩?涓??璇?凡缁?琚?互?ㄣ??琚??瑙d?????浠ワ???甯告??蹇?瑕?婢?娓?涓?涓???涓?妯″?????娑点??
??瑙e??涓?妯″?姒?蹇佃?浠?涓ゆ?归?㈠?ユ????涓??归?㈠??涓?妯″?????ㄦ?扮??瑙?搴︽?ヨ??瀵?浼?涓?锛????涓???ㄥ舰??????灞?涓????充?浼?涓????╃????璁哄????浣?浣?绯伙??︿??归?㈠??涓?妯″?娑电??浜?浼?涓?浠?璧?婧??峰??????浜х?缁???浜у???ラ???????????″?扮??绌跺???????浣?浼?浼淬??瀹㈡?峰?崇郴???跺?ユ?瑰?绛???涔?涓???娲诲?ㄣ??
绠???瑷?涔?锛???涓?妯″????涓??涓??????╂ā寮???瀵逛??ュ?╂?т?涓??ヨ?锛????╃??姒?蹇靛????袱涓???绱?锛??伴??娴????╂鼎????姝わ???璋?????涓?妯″?灏辨???涓??㈡???缁??ヤ??$???╂鼎?ユ???????杩?绋???浜у?烘?瑰???绯荤??规?锛?骞朵??寸?浼?涓?濡?浣????╄?涓??稿??ラ??缃??涓?璧?婧???缁?缁?浼?涓???????澶??ㄦ椿?ㄧ??涓?涓??涓鸿?绋?????杩?浼?涓???涓?妯″???璁捐?浼?涓???互娓??版??纭??浣????┿??绠????拌?锛?灏辨???充?浼?涓? ????浠?涔?锛?濡?浣???锛????疯??扁???????????
2.??涓?妯″???缁???瑕?绱???绫诲??
2.1??涓?妯″???缁???瑕?绱?
涓????ヨ?锛???涓?妯″??冲?瑕?婊¤冻涓や釜蹇?瑕??′欢锛?绗??锛???涓?妯″?蹇?椤绘???涓??翠?锛???涓?瀹?缁???锛???涓?浠?浠????涓???涓???缁?????绱?锛?绗??锛???涓?妯″???缁????ㄥ??涔??村?椤绘?????ㄨ??绯伙?杩?涓????ㄨ??绯绘????缁????ㄥ?????哄?板?宠??璧锋?ワ?浣垮?浠???告????锛??卞??浣????褰㈡??涓?涓????х??寰?????
??涓?妯″?浣?涓轰?绉??╂鼎????妯″?锛?瀹???缁???瑕?绱????剁?涓?寮?锛??╂鼎?ユ????╂鼎????杩?绋????╂鼎浜у?哄舰寮?涓?涓??绱?????涓哄???浼?涓???缁??ユ病???╂鼎?ユ?灏辨??浠?璋?璧风???┿??缁??ュ????灞?锛?浠????╂鼎????杩?绋????╂鼎浜у?哄舰寮?涔???氨??浠?璋?璧凤?浣?涓轰?涓????╂ā寮?????涓?妯″?涔?灏辨病????涔???????辨?涔???互???哄??涓?妯″???杩?涓?涓??绱?涔?????稿?????归????????姝ゅ??涓?妯″???璁捐????╁?缁?绂讳?寮?瀵逛?涓??╂鼎?ユ????╂鼎????杩?绋????╂鼎浜у?哄舰寮?????绌跺???㈠???
2.2??涓?妯″???绫诲??
??涓?妯″???互??寰?澶?绉?褰㈠?锛?褰?绾宠捣?ュぇ?村??????浠ヤ???绉?绫诲??锛?
锛?1锛?浜у?????╂ā寮?锛??????ㄤ?涓????????ュ父缁??ョ???涓??缁??ヨ??濮?缁?浠ヤ骇??浣?涓哄?╂鼎????????浜у?虹??杞戒?锛?浼?涓?????缁??ヨ?绱??????寸?浜у??宸?????ヨ?琛??硅?插????缃?????
锛?2锛?瑙?妯$???╂ā寮?锛??????ㄤ?涓???????涓?????灞?杩?绋?涓?????╁ぇ甯??虹┖?存????缁??ヨ???翠?涓哄???绔?浜?锛??峰???╂鼎???烘???????????缁??ユ??璺???濡????洪?跺?????缁??ュ?虫???妯$???╂ā寮???涓?绉???
锛?3锛????$???╂ā寮?锛???杩???渚?椤惧???姹??????★????ㄤ骇??涓?????????版???$???瑰??ヤ负浜у??澧??硷?浠????存??????婊¤冻椤惧??╃????涓?绉????╂ā寮???杩??ㄩ?跺???涓?涓???ㄨ?涓哄箍娉?锛??跺???涓???韩涓??戒负椤惧???渚??冲?浜у????璐ㄩ??绛??╄川浠峰?硷?浣????藉??冲?浜у???拌揪娑?璐硅????涓????瑰?????寰?锛????$??姘村钩??褰㈠?????瀹瑰?寰??藉?涓轰骇??澧???浠峰?硷??ㄧ???╄?绱?????姣?涓????℃???瀹??ㄥ?ㄧ????
锛?4锛??朵????╂ā寮?锛?濡?娓??????╂ā寮??????????╂ā寮???浜т????????╂ā寮?绛???
???╂ā寮?绫诲??寰?澶?锛??抽???ㄤ?浼?涓?缁??ヨ??璁捐????????涓???澶??ㄧ????????╂ā寮?锛???涓?涓?涓??涓??????╂ā寮???互???ㄥ?澶?绉????╂ā寮?锛???互??澶?绉?????.....>>
???浜?锛?濡?浣???杩版??涓??瑰?浼?涓?????涓?妯″?锛? 浠?浠ヤ???涓??归?㈡??杩帮?
1??缁??ュ?浣?
2????灞?妯″?3??缁??ユ?瑰?
4??浜у??缁???
5???ラ???ㄥ箍
???涓?锛???涔??村ソ????瑙e??琛ㄨ揪浠?涔?????涓?妯″?? ??涓?妯″? 锛??????瀛︾????瑕???绌跺?璞′?涓?锛? MBA??EMBA绛?涓绘???涓?绠$??璇剧???瀵光????涓?妯″???缁?浜?浜?涓???绋?搴︾???虫敞???ㄥ??????涓?妯″?杩?绋?涓??涓昏??虫敞涓?绫讳?涓??ㄥ??轰腑涓??ㄦ?枫??渚?搴??????朵???浣?浼?浼寸???崇郴锛?灏ゅ?舵??郊姝ら?寸???╂???淇℃?????璧???娴???
??涓?妯″?: 浼?涓?涓?浼?涓?涔??淬??浼?涓????ㄩ?ㄤ??淬??涔??充?椤惧?涔??淬??涓?娓???涔??撮?藉??ㄥ??绉????风??浜ゆ???崇郴??杩?缁??瑰?绉颁?涓哄??涓?妯″?
??涓?妯″?????涓???????锛???涓??????ヨ????轰???涓板????昏???锛?骞舵?????芥??缁?婕???涓哄??涓?妯″????跺舰?????昏?????轰?????卞?????ц?婧?缁???浼????存??纭???甯??洪??姹??????芥?э?schumpeter,1934; Kirzner,1973),??????纭???甯??洪??姹?????????╃?ㄧ??璧?婧??????藉????
?????锛???涓?妯″????扮????杩 ??涓?妯″????扮????杩帮???川涓?搴??????涓??ㄥ????瀹广??涓????璇存???扮????涓?妯″?????璇存?????板??????涓?妯″?浠?涔??枫??浜????璇存???扮????涓?妯″??稿?浜???????妯″?锛??????朵?????????涓?妯″???浠?涔??哄??????颁?澶?绌剁??ㄥ??????涓????璇存??锛???涓?妯″????版???浣???????锛?杩?绋?????涔??枫???芥??杩版?妤??扮????涓?妯″??????????跺?浼?涓???涓?妯″????抽????????浼?涓???浠峰?煎????娲诲????绘???ㄤ?瀹???浠峰?奸?炬??浠峰?肩?缁?涓??琛?????????杩颁?涓???涓?妯″?锛???瑕?浜?瑙e?????跺?ㄤ环?奸?炬??浠峰?肩?缁?涓??浣???澶?浜?涓???浠峰?奸?剧??????锛?灏??冲?浼?涓???涓?妯″???瑕?绱??圭?癸?瀵逛?涓???涓?妯″???涓?????瑕?姹????ㄨ?澶??′欢涓?锛?浼?涓???澶???浠峰?奸?炬??浠峰?肩?缁????稿?绠???????浣??ㄥ?﹀?璁稿??′欢涓?锛???瑕?澶?????澶?锛??瑰???ㄥ?浠?缃?缁?????浜х?缁??瑰???涓轰?绉?瓒??跨?????典???浼?缁???骞挎???????????佃?琛?涓?锛?浠峰?肩?缁?灏辨???杈?澶?????锛?浜???缃???浠峰?肩?缁?灏辨?村???浜?????涓?妯″????圭?逛??朵环?奸?句腑瀹?浣?瀵????稿?炽??浣??蜂?濡?浣???杩板??涓?妯″??????涓?妯″?? 涓?涓?郴缁?锛??变???缁????ㄥ??????? ???磋??ュ?崇郴???? ?剁郴缁??????ㄥ???哄?垛??涓??归?㈡??缁???锛?Afuah绛?锛?2005锛?????涓?妯″?9涓??绱?浠ユ?翠负?蜂???褰㈡??琛ㄧ?板?烘?ュ苟?镐?浣??ㄦ???????虹???翠?锛?灏卞舰??浼?涓???涓?妯″????蜂?褰㈡????????瑕?绱????ヤ???????镐??村?崇郴锛?瑕??ㄤ?瀹????ㄥ??杩?琛??哄?朵?杩?琛?锛?杩?绉??哄?朵?????涓?妯″???涓?涓???瑕??归?????互浣??颁负绔?浜????ュ???稿?冲?跺害锛?姣?濡?濡?浣?婵??卞??宸ョ???跺害绛???涓??㈣?璁虹??????涓??剁?逛?????涓?妯″?锛?????璇存??????????杩拌??瀵???浣???涓?妯″???????瑕?绱????跺?崇郴???ㄥ???哄?跺???涓?涓??????涓???锛??????ㄦ??婕??????ц?涓?瀹??斤?涔?????涓?妯″??ㄥ???哄?剁????瑕??ㄥ??????涓?妯″??绘???瀹??芥??????板?朵环?笺??涓?涓?ソ????涓?妯″?锛????戒???涓烘?ц?涓?褰???涓???????涓?涓?急????涓?妯″?锛?涔????藉??涓烘??????绠$??涓?瀹??芥???斤?????寰?????锛?Osterwalder绛?锛?2005)????姝わ???涓?妯″???杩颁?瑕??????瀹????堕?翠?瀹??芥?归?㈠??绱????讳?锛?浠?????瑕?绱????蜂?琛ㄧ?般???镐?杩??ュ?崇郴?????ㄥ???哄?垛??涓??归?㈠?绘??杩板??涓?妯″??讹?杩?瑕??惧?ㄤ环?奸?炬??浠峰?肩?缁?涓???涓?瀹????堕?磋法搴﹀??锛??????ㄦ??瀹??芥?归?㈢????瀹广??杩??凤?浼??存???╀?????涓?妯″???杩版?妤????变???涓?妯″???韩??澶????э?????涓?妯″????拌?绋???澶????э???璇稿???缁???锛??剁?舵?у??绱?涔?寰???瑕?????姝わ?瑕??冲??????杩版???伴?剧??锛????????充????姐???充究濡?姝わ??ㄨ?澶????典?锛?澶ф?????杩板?惧??????涓?妯″????扮????杩帮?杩??????╀?浜??惧??琛ㄧ???瑰?锛?瀵瑰??涓?妯″?????瑕?绱????镐??崇郴??涓??朵?妯″?寮???绛???浠ヨˉ??璇存??锛?杩??锋?翠负?磋???瀹规????瑙c??
???浜?锛????蜂功????涓?妯″?涔 浼?绉?????涓?璁″??涔︿?瀹?浼????ㄢ??
涓?浣?椋???缁????剧?杩??锋??杩颁?涓?涓???????杩?????涓?璁″??涔︼?100浠藉??涓?璁″??涔︿腑锛???涓???浼??ㄥ??娆″????惰?娣?姹帮??ㄥ??涓???舵?翠负缁??寸??璇?浼颁???锛?????25浠介???﹀?锛?缁?杩??村??娣卞?ョ????????锛??╀???璁″??涔︿腑澶ф?????10浠戒???涔?瑕?姹???
?ㄦ??????100涓???????褰?涓??????灏??板??瀹跺???哥??璁″??涔﹀??互杩??ユ?杈?娣卞?ョ??????璇?浼伴?舵?锛????藉?灏卞???????′欢????????锛?骞舵??缁??峰???璧??????镐负?板氨?村?浜????辨????锛???璁??浠戒?绉?????涓?璁″??涔︼?瀵瑰??鹃?????浼?涓??ヨ?澶?涔???瑕???
?d?锛?涓?浠戒?绉?????涓?璁″??涔︽???浣??虹???????
璇存???欢浜?
??VC????璧???????澶?涔?涓?涓?????ョ??甯??烘??????澶э????︽?????挎?э?浼?涓?????涓?妯″????﹀???锛??????ㄥ??宸茶?璇??????锛?浼?涓????㈤?????︿?绉?锛??ц???澶?涓?澶?寮猴????瑰??璧?????浼?浜哄?存????缁??轰?VC??寰?涓?涓???璧?椤圭?????烘??????????姝や???绉???涔?涓?璇达???涓?璁″??涔﹀氨??揪??C??璧???????涔﹂?㈡????锛?浣????蜂?濡?浣??板??锛??????舵?杈?瑙??????煎?????瀹广??
?存????璁や负锛???涓?浠藉??寸????涓?璁″??涔︼???瑕???纭??拌?娓?妤???釜?归?㈢??浜???锛??筹?浼?涓??扮?舵??绠?浠?锛???涓?妯″?锛?甯??鸿?妯′?绛??ワ?绔?浜?涓?澹???锛??㈤??????璧?璐㈠?¤???????杩???釜?归?㈢?????????涓?璁″??涔﹂??蹇?椤绘??????瀹癸??朵腑??璧?????涓哄?冲???????涓?妯″???甯??鸿?妯′?绛??ャ???㈤??????璧?璐㈠?¤?????澶у??瀹癸?杩???????瀹瑰挨?堕??瑕???涓????ㄨ???涔︿腑???瑰????????杩般????
??涓?妯″???」????璐ョ???稿?涔?涓?锛?涔?????璧??????冲??????ㄨ???涔︿腑锛???涓?妯″??ㄥ??涓昏????璇存??浣???浼?涓?????涔?璧??辩??锛?涓昏????????璋??? *** ???????★?浣???浜у???????′富瑕???瀹规???涔?锛?浣???涔??堕?憋?浠ュ??浣???浜у???????℃???浣??朵?涓???渚???绛?绛?????杩?涓??ㄥ????濂界?????浜?锛?璁╂????浜轰???灏辩?ラ??浣?????涔?璧??辩??????
姝ゅ?锛???璧???杩???甯稿?冲?杩?涓?」?????ョ????灞?娼???锛??冲??鸿?妯′?绛??ャ??杩??ㄥ????瀹逛富瑕??????????渚???浜у???????℃??澶???甯??烘?婚???澶?澶э?浣?????????????澶?澶х??甯??轰唤棰???杩?涓??ㄥ???????璧???浜?瑙d???浼?涓???澶???甯??烘?婚????澶?灏?锛?浣?浣跨?ㄤ?涔???娈靛??棰?杩?浜?甯??恒??杩??凤???浜?杩??ㄥ????瀹癸???璧?浜哄氨?戒?瑙h?涓???轰??戒??藉?硅?插?轰?瀹惰?藉?ㄥ???甯??轰?IPO?????稿?烘?ャ??
?㈤??涓??撮?芥????璧?????涓虹??????涓?涓???绱?锛?寰?澶?VC???充???椤圭??????浜猴?杩界??浜烘?ユ??璧?锛??????涓??㈤????涓?汉???涔???瑕???杩?涓?????涓昏??????????′?灞???灞ュ??涓??????缁??ョ???灞???灞ュ??涓???????????㈤??????宸ヤ?婵??辨?哄?讹?浠ュ?????ㄧ???崇??哄?剁????ㄦ?у?跺?跺害绛?????VC?芥????浜烘??浜哄????浜猴???浠ュぇ瀹舵???虫敞?㈤??锛?????灏辨??????㈤??濂斤?妯″???甯??轰??╂鼎?芥????互??????锛???浠ヤ?涓???璧???搴?璇ュ?虫敞?????㈤??锛?????璧??????虫敞??涔????㈤???????存????寮鸿???
瀵逛???璧?????瑷?锛??????冲???灏辨????瑕?澶?灏??卞??濡?浣????ョ??浜???浜?锛??宠??璧???璐㈠?¤?????杩?涓???姣?杈?涓?涓?锛?寰?澶???涓????芥????ㄨ?涓??逛???涓?浜???涓???璇翠?娓?妤???繁?夸?璧????板?搴?璇ユ??涔??憋??卞?浜?涔???杈惧?版???风??????锛???璧?浜烘??涔????轰互?????虹?????ョ?????璇翠?娓?妤?杩?涓?浜??版?????ユ?涓??哄?锛?浣???浼?涓?浠峰?煎氨娌℃????娉?璇?浼帮???浣??垮?拌???骞剁?VC???℃??涔?灏辨病????娉?璇??????︽????????锛???浠ヨ储?¢?ㄥ??寰???瑕??????存????????锛?杩??ㄥ????瀹瑰??涓???寰?寰?瑕??ㄨ?涓?涓??????革??ㄤ?浠???甯??╀?瀹???杩????稿?涓?涓???澶???????瀹圭???板????
涓??藉????ㄨ??繁??瑙?搴
寰?澶???涓???浠ヤ负??涓?璁″??涔︽????缁???璧???????锛???姝ゆ?绘???冲?浣??芥???ㄥ??癸??ㄥ??瀹瑰??褰㈠??拌?绁??璁¢?介??甯歌?绌躲??浣?涓洪???涓???烘??????浼?浜??存??????寰?澶т??ㄥ??宸ヤ?灏辨?????澶ч????涓?璁″??涔︼??跺????琛ㄨ堪娓??板??纭?????娼?????浼?涓??ㄨ??缁???涓???璧??烘??锛???姝や???璁稿?涓???浜???涓?????瑙??广??????涓?璁″??涔﹀?跺?涓?浠?浠???缁???璧???????锛?瀹?......>>
????????涓?妯″??辨????涔?璇 business model
???涓?锛???涓?妯″????稿?绔?浜????ㄨ?辫???涔?璇 ??涓?妯″?:merce patt璁?n
?稿?绔?浜???:Core petition
璋㈣阿浜?,缁?10????,??濂戒?娌″???浜???.......
??????浼?涓???涓?妯″?璇ュ?浣????帮? ???板??涓?妯″????涓?????浜烘ⅵ瀵?浠ユ???浜?????濡???涓?涓???涓?妯″?琚?????澶??讹??????崇??甯??烘?浜°??椋???涓???????浠ヨ????版???涓???灞?姘告????涓婚?????姝ゆ??璁や负??涓?瀹??舵???濂藉??涓?妯″?锛?浣?娌℃??姘告????濂芥ā寮?????浠??濡ㄤ?浜虹被??涓?妯″???杩???璋?璧枫????涓?妯″????浠蜂氦?㈢??浜х?┿??浜虹被绗??涓???涓?妯″???互?╂???┿??绗??涓???涓?妯″???互绛?浠锋?夸唬?╂???╋?濡????剁??瀹?绛???绗??涓???涓?妯″?????焊甯????┿????涓?绉???涓?妯″?缁???浜?婕??垮???锛?浠?浜虹被杩??ュ伐涓????朵唬寮?濮?锛???涓?妯″?涔??ョ??澧?澶???浠??板??骞村?濮?锛?????璇翠?淇℃???朵唬寮?濮?锛???????????涓????澶???浜ゆ?㈡?瑰???涓????瑰????浜ゆ?㈠?扮?圭???稿??哄?涓?涓?????骞伙???涓?妯″????灞??轰?绌枫??浠?澶╂????娌′汉?借?寰?娓?妤?锛???澶╀骇??涓?涓???涓?妯″?????涓?妯″?涓???浜?涓??╂???????瑕??虫?ョ‘璁わ???姝ゆ??婧?糠绂荤????涓?妯″??????硅?浜虹?艰?辩辑涔便????????ョ????瑙????充娇?????风????涓?妯″??ㄤ?????浜烘??涓??甯稿父?辨?风炕?帮?缁?褰?浠gぞ浼?娉ㄥ?ユ?伴?涓?娲诲??????锛?璋?涓??风????涓?妯″?锛?浠讳?涓?涓???瑙?妯′?涓??藉?ㄨ拷姹???繁????涓?妯″?锛??藉?ㄥ??炬?╁ぇ浜у????????娓???????娌℃????????缁?楠?锛?涓??㈠???璇?璇淬??涓?杩?锛???浜???瀹跺??涓?浼?涓????ㄨ????★?蹇?寰?杩?????涓??广??寮??界ゥ??甯?涔??挎????澶у?涓?璧峰??浜???涓?璧锋?㈣???涓??? ???婧??锛?缁?涓?浜︽?浜﹁?锛?浜烘??????锛????婧????浜烘??????????涓?妯″?杩芥?????浣冲?????瑕????拌?涓??癸??や???缁????帮?杩??????般??杩?绉????板?ㄥ?澶х?搴︿??ヨ?灏辨????????帮?褰??跺?蹇?椤昏?浠ユ??????娈点????浠?氨???拌???骞翠?绉???杩?姝ョ?哥???锛????跺?ㄧ????瑰?涓?澶ц?????帮?寮?棰?娼??????绉?涓昏???涓?妯″??с??浠??佃??ラ?????靛???欢?ラ???????虹??俊?ラ??锛??板??瀹㈣?ラ????缃?绔??ラ??锛?浠?03骞村?濮?锛?宸??澶?姣?骞翠?涓?富棰?锛??跺???拌????????浣跨?ㄨ????涓??峰?浜???澶х????涓??╂鼎???朵腑??涓烘?????????浜????虹??俊??骞达???涓?浜夸腑?戒汉锛?涓?浜轰??″氨???涓??浜裤??澶?涔?瀵?????????璁捐?锛?绉诲?ㄣ??????浠?????澶磋耽寰?浜?澶?灏??剁??锛?????娌′汉绠?寰??烘?ャ??浜??? ????缇よ?筹?姣???汉??寰??村ソ锛?浜烘????浼?锛?褰???????瀹剁?ㄧ?靛?ㄩ?藉????瀹????界?濡ュ?????跺??锛??????煎???靛?ㄧ????硅???浠?浠?????璧拌??繁??璺???寮???繁??涓???搴?锛?浠?浠??ㄤ?涓???浜с??涓?涓?缁??ヤ???涓???澶?????骞磋??讳?锛??煎??娌℃?????ㄧ????????磋拷?垫???锛??稿??锛???????韩??涓?涓???涓?娉ㄣ??涓?蹇?锛?浠ユ???¢【瀹?负宸变换锛??煎??涓?浠?璐ㄩ??棰???锛???涓?绀句?璐d换瓒?缇ゃ??浠?浠??浠ユ??浣?????涓烘????锛?????互涓洪【瀹㈢??????′负瀹?????煎????浜?椤惧?蹇?涓???姝g??绗??绌鸿?????锛??煎???ㄩ?????辨?鸿??荤???跺??锛?浠??朵???浜?浜ч??涓ゆ?恒???煎?????????衡????骞村?????缁???淇?淇??????胯????煎????甯??哄?颁??村??绋冲?恒??涓??? ???堕????琛?涔?锛?浜哄?????锛???涓?妯″??㈠??互???帮?涔???互?ㄩ???烘?帮?浜哄????????ㄥ??汉?惧????跺??锛?????灏辨?????┿???ㄩ??甯告?舵??瑕??????????缁淬???煎??????涓?瑁???涓?????????寰???绀句????????寰?瑷?????杩??宠?璇存??寮?寮???杞ц?卞????褰???汉?芥??绱у?h?锛?涓??惰喘涓???浜х???跺??锛???寮?寮???????浜э?缁?涓??抽???骞朵?涓?娑ㄤ???宸ュ伐璧????ㄧ???浜哄????灏??????典?锛?浠??朵?璇?浜?妫??卞??宸ョ??璐ㄩ????褰???汉?藉??浜х???跺??锛?浠???浜у???????村??濂介???????? 灞?瀹????憋?涓诲?ㄦ?惧?锛?浜哄????寮?锛?褰???绉???涓?妯″???涓轰汉浜烘ā浠跨??瀵硅薄?讹?????????瀹跺?璇ヤ富?ㄩ???╂?惧???浠讳?濂界???瑰??规??藉???版?堕?寸???剁害锛??藉???介?舵??ф????锛???涓?浼???姘告????????????骞村??锛??℃??OK??甯哥????锛????????垮?村?ㄧ???????烘??绻?蹇????跺??杞???浜???褰?????浠?缁?杩?涓??渚?缁??????跺??锛???褰???骞朵???瑙h??峰????娣辨?????村?颁?骞村??锛??℃??OK??娓?娣″?哄??猴????????跺ぇ??????涓鸿浆璁╂?惰???跨??涓??ヨ?璁╂??璁板?娣卞?汇??濂硅?锛???涓??戒汉??娆㈣刀娼??锛??℃??OK浜轰滑寰?蹇?氨浼??╄?荤????????浜鸿???涓?妯″?灏辨???杩芥??般???广??濂?锛???????㈣?????????d?浠ユ?朵?骞垮??甯﹀?ㄩ????????涓?妯″?灏变负姝d汉??瀛???涓?榻裤??娌℃??......>>
???涔?锛???涓?妯″??????锛?杩??ユā寮??????锛?濡?浣?琛ㄨ堪锛? ?靛????℃ā寮?杩?涓?澶?????锛????伴??瑕????归?㈠钩?板??璧?婧???????锛??藉?绔?娉??归?㈤??瀵瑰?缃?缁??归?㈢???跺害??娉?瑙?杩???杩?涓?澶??ュ?????涓?????浠??ㄦ?姘村钩?归?㈡?ョ??锛?瀵圭?靛????¢????????灏?锛?浜?瑙d???寰?????借??扮??浠e?ㄤ富瀵艰?涓???锛???浠ワ?缃?缁?杩???锛?杩???瑕?涓?涓????锛?蹇?椤诲???杩?涓??绋?锛?褰??惰?杩?绋???瑕??堕?存?ョ(??锛?绛?缃?缁??藉???姝f??涔?涓????ㄦ???浜?锛??靛????¢???涓轰???瀛?锛?蹇?瀹?浼??????帮??㈢????杩???????涓?妯″?锛?涓??翠釜棰???娌℃???╂?e??ワ?涓??村????互??浜?澶у??骞冲?颁负涓???锛???浠ワ?澶??舵??娈靛??绛??ヤ???????涔?涓??????板?ㄦ??涓??瑰ソ??锛?搴?瀵圭?靛????$???舵??锛?浣?瑕?????杩???瑕?涓?灏????堕?淬??
??涓?妯″?????/h1> ???ョ?棣?椤?/a>?ㄦ??span class="new-icon">璁よ??ㄦ??/a>瑙?棰?浣???甯?府??/a>璁よ??㈤????浼?浜?img class="triangle_icon" src="https://iknow-zhidao.bdimg.com/static/common-new/widget/menu/img/triangle.47e7008.svg" alt="">浼?涓?濯?浣??垮??朵?缁?缁?????娉?寰????虹?棰??????惧害?ラ??> ????绫?/nav>??涓?妯″?????/span>
???╂ā寮???
??涓?妯″?锛??????瀛︾????瑕???绌跺?璞′?涓?锛? MBA??EMBA绛?涓绘???涓?绠$??璇剧???瀵光????涓?妯″???缁?浜?浜?涓???绋?搴︾???虫敞???ㄥ??????涓?妯″?杩?绋?涓??涓昏??虫敞涓?绫讳?涓??ㄥ??轰腑涓??ㄦ?枫??渚?搴??????朵???浣?浼?浼达??宠?ラ????浠诲?$???????涓讳?锛????崇郴锛?灏ゅ?舵??郊姝ら?寸???╂???淇℃?????璧???娴???
??涓?妯″?: 浼?涓?涓?浼?涓?涔??淬??浼?涓????ㄩ?ㄤ??淬??涔??充?椤惧?涔??淬??涓?娓???涔??撮?藉??ㄥ??绉????风??浜ゆ???崇郴??杩?缁??瑰?绉颁?涓哄??涓?妯″???
绠?浠?
??涓?妯″?????涓???????锛???涓??????ヨ????轰???涓板????昏???锛?骞舵?????芥??缁?婕???涓哄??涓?妯″????跺舰?????昏?????轰?????卞?????ц?婧?缁???浼????存??纭???甯??洪??姹??????芥?э?schumpeter,1934; Kirzner,1973),??????纭???甯??洪??姹?????????╃?ㄧ??璧?婧??????藉????
灏界?瀹?绗??娆″?虹?板??0骞翠唬锛?浣??村??0骞翠唬??寮?濮?琚?箍娉?浣跨?ㄥ??浼????宸茬???涓烘???ㄥ??涓?????椋??╂??璧????磋竟??涓?涓???璇???